17th Annual LRC Internationalisation & Localisation Conference

Social Localisation

supported by CNGL
sponsored by W3C
Media Sponsor: Translation Forum Russia 2012

20-21 September 2012
Carlton Castletroy Park Hotel
Limerick, Ireland

Click on the links below to see PDFs of selected conference presentations

Or watch selected videos here

Antoine Rey, Welocalize & Marion Mordenti, HP 
Terminology Crowdsourcing at HP
Tony Allen, Intel
Enabling Multilingual Collaboration Through Machine Translation
Claire Mc Caul, Symantec
Translation in the Community
Shane Nolan,IDA Ireland
IDA Activities in High Growth Markets
Susana Muñoz-Hernández, Universidad Politéchnica de Madrid
Socializing Label Translation for Real Multilingual Software Applications
Friedel Wolff, Translate.org.za
Social Localisation For the Rest of Us
Gerry Lynch, Argos Translations SP
Measuring the Quality of Crowdwsourcing Translations - Is it Possible?

An Segaert, VanceInfo & Jonas Ryberg, hiSoft
China, Social Networking and Crowdsourcing in Localisation

Jörg Schütz, Bioloom & Sven Christian Andrä, Andrä AG
Web Services for the Language Industry - The Interoperability Challenge
Andrzej Zydroń, XTM International Ltd. 
OAXAL – How to make sense of Localisation Open Standards
Patrick Hall, Language Technology Kendra
Problems within Unicode for Languages Unsupported by Computers
Sergio Penkale, Applied Language Solutions 
ALS Language Technologies for User-Generated Content
Aonghus Ó hAirt, Centre for Next Generation LocalisationTCD 
An Open Localisation Interface to CMS using OASIS Content Management Interoperability Service
Páraic Sheridan, CNGL
CNGL Towards Global Content Intelligence
Dion Wiggins, Asia Online 
The Evolution of Translation: What LSPs Need to Know to Survive and 
Prosper in the Rapidly Evolving Automated Translation World
Jana Vořechovská, Google
Google+ Localisation


17th Annual LRC Conference

The theme of the 2012 LRC Conference is Social Localisation and its dramatic impact on our industry. The ever-increasing socialisation of the web has had a spectacular impact on localisation and translation. Only a year ago, who would have thought that companies such as Twitter could energize 500,000 volunteer translators to translate millions of words for free? Who would have thought that social localisation could one day overtake mainstream localisation in terms of impact and volume?

Hear from the leaders of user-driven next generation localisation how they work with their communities and how they use liquid technology for seamless user interaction.

As always, the LRC conference will also examine the general state of affairs in the localisation industry, bringing together a unique blend of world-leading industry representatives, researchers and innovators.

Remember, this is the event where Jon Bosak of Sun Microsystems in 1998 first introduced the industry to XML (Localization - The Next Generation), Alex Pressman of UNISCAPE in 1999 first presented a localisation portal, the eminent MIT Professor Seymour Papert first shared his thoughts about localisation and learning in a digital world, Ghassan Haddad and Kate Losse of Facebook first shared details about their company's phenomenal success in crowdsourcing, and where in 2010 Bryan Schnabel and world-leading XLIFF experts met at their first-ever symposium.

Don't miss out on meeting world-leading thought leaders and thought provokers at the world's longest running localisation industry event in the west of Ireland!


Dr. Thomas Arend is Twitter’s International Product Lead. The title of his keynote will be "Social Localisation at Twitter- translating the world in 140 Characters"

Before joining Twitter, Thomas led Mozilla’s mobile effort as the Principal PM. Prior to Mozilla, he led important initiatives at Dr. Thomas Arend PhDGoogle for five years, driving the company’s localization in 40+ languages and launching "Google Translator Toolkit", a community-based translation tool that supports almost 400 languages and dialects. Thomas also changed the face of the Google homepage for hundreds of millions of users with background image personalization. Previously, Thomas was at the IBM Research Center and at SAP, where he developed SAP's mobile technology, and acted as a strategic consultant to the CEO and the executive team. At SAP, Thomas launched the world’s first mobile business application for a Tablet PC device in 2001.

Thomas holds a Masters degree in Mathematics and Computer Science from the Berlin Technical Institute. He earned his PhD degree in the field of Artificial Intelligence and Human-Computer Interaction in 2003.


CNGL Localisation Innovation Showcase 2012


The CNGL Localisation Innovation Showcase 2012 will take place from 1pm to 2.30pm on day two of the conference, Friday 21st September.

The Localisation Innovation Showcase promotes the cutting-edge work of CNGL, a dynamic academia-industry partnership with more than 150 researchers developing novel technologies addressing the key localisation challenges of volume, access and personalisation.

It will provide attendees with an opportunity to:

  • View an exhibition of cutting-edge work from CNGL researchers and industrial partners
  • Learn about CNGL technologies that are ripe for commercialisation
  • Find out about how your organsiation can benefit from collaborating with CNGL.

For updates on the showcase visit: www.cngl.ie/showcase
or email: Ms Sophie Matabaro.

All LRC XVII attendees are automatically registered for this event. CNGL Showcase-only registration is available by clicking here


LRC Centre for Next Generation Localisation

Sponsored by


Media Sponsor:

Translation Forum Russia 2012