18th Annual LRC Internationalisation & Localisation Conference



23-25 September 2013

Castletroy Park Hotel
Limerick, Ireland

The 18th Annual Internationalisation and Localisation Conference organised by the Localisation Research Centre (LRC) will take place over three days from 23-25 September 2013 at the Carlton Castletroy Park Hotel in Limerick, Ireland.

The theme for the conference is New Horizons and the event will look at how commercial, government, educational, and civil society sectors all require access to language services. While some of their requirements can be different, there are many overlaps. LRC X8, for the first time, will bring these four sectors together getting them out of their silos and opening up new horizons.

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Keynote - "The Global Game"

The LRC is very happy to announce that Jack Shulman, Global Director of Information Design and Development, Sony Computer Entertainment, will be giving a keynote talk at the LRC X8 conference. His keynote will be entitled "The Global Game".

As PlayStation products reach deeper into global markets in an era of increasing competitive intensity, demand is ramping to meet diverse consumer preferences at an increasingly personalized level.

This demand is requiring a new level of personal performance within product localization teams. The scope of this requirement includes enhanced insight into one’s self and one’s performance as a driver of empathic understanding of global consumers, and improved team performance.

In this way, the play between the personal and the global has become a sensitive variable governing the success of PlayStation product localization efforts, and competence at this “game” has become a key strategic corporate asset.

Making use of the gaming metaphor, and applying recent insights in the psychology of motivation, cognitive science and neurology, this talk takes a look at the link between personal insight and competition in a global arena.

About Jack Shulman

Jack Shulman

Jack Shulman is one of the earliest employees in Sony’s PlayStation business, having joined Sony Computer Entertainment in 1994. Currently, he is Global Director of Information Design and Development, a unit of Tokyo R&D.

Prior to joining Sony, Mr. Shulman was a management  consultant in business, technical and consumer communications within public and private sector organizations in education, finance and software development.

Mr. Shulman studied philosophy at UC Berkeley and holds an MBA from Oxford University

Travel & Accommodation Information

Conference Committee

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About W3C
The World Wide Web Consortium (W3C) is an international community where Member organizations, a full-time staff, and the public work together to develop Web standards. Led by Web inventor Tim Berners-Lee and CEO Jeffrey Jaffe, W3C's mission is to lead the Web to its full potential. 
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Conference Partner

Globalization and Localization Assocation

About Gala
The Globalization and Localization Association (GALA) is the worldwide voice for the language industry and a resource for the language business. The association supports its members and the language industry by creating communities, championing standards, sharing knowledge, and advancing technology. GALA is the world’s largest localization trade association with nearly 350 members. 
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About Science Foundation Ireland
Science Foundation Ireland (SFI) invests in academic researchers and research teams who are most likely to generate new knowledge, leading edge technologies and competitive enterprises in the fields of science and engineering
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About CNGL
CNGL is a collaborative academia-industry research centre dedicated to delivering disruptive innovations in digital intelligent content, and to revolutionising the global content value chain for enterprises, communities and individuals. 
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