LRC XV - Brave New World

The Localisation Research Centre would like to thank all speakers, exhibitors and attendees that made this year's conference a huge success

Download the completed conference proceedings (including slides) 17mb PDF File

The Future of Localisation Services

As the localisation industry looks to communities and ‘the cloud’ for future resources, the Localisation Research Centre (LRC) invites you to join us at our 15th Annual Internationalisation and Localisation Conference to examine the implications for researchers, service providers, publishers and professionals involved in localisation.

What does the future hold for localisation as the industry moves into the cloud? With ‘automatic translation’ offered by search providers and volunteer translations flowing from enormous online communities, what is the impact of people taking translation and localisation for granted? How long until the concept of paying for translation or localisation as a service is moot, because ‘the crowd provides’? What happens when quality is no longer defined by professionals but by users?

Join us at LRC XV as we take a look into this Brave New World and hear from some of the biggest players in localisation on how they are preparing our industry for the challenges of the second decade of the 21st century.

LRC XV will also feature the First International XLIFF Symposium. This will take place on 22nd September 2010. For more information on this symposium click here

Keynote Speakers

	Smith Yewell, CEO of Welocalize will provide the first keynote speech of the the 2010 LRC conference. *The Future: Translation as an Open Utility*. Innovation drives change, and change drives innovation while companies the world over strive to best read the tea leaves of the future. Which changes and innovations are impacting our industry the most? This session will discuss “The Future of Localisation Services” with historical references such as modernization of the assembly line (Henry Ford), supply chain integration and automation (Walmart), world-changing innovation (Apple) and world changing compassion and caring (The Rosetta Foundation) which all point towards opening-up the translation industry and its maturity towards “translation as an open utility.”
	Jaap van Der Meer of TAUS will give a strategic keynote speech to set the scene for the main panel session of LRC XV. *Translation in the 21st Century*. It’s become a standing joke in technology crystal-ball gazing: fully automatic machine translation will be available “within five years”, a prediction made regularly since the 1954. Well, this time it seems to be true. In 2005 TAUS began bringing industry leaders together to promote greater technology awareness in the translation field – an industry historically shy of the glint of machinery in its workflows. In 2008 we published our white paper on Language Business Innovation, identifying translation automation, crowdsourcing, and language-data sharing as key trends for the translation industry. And today, just two years later, we see the green shoots of such change everywhere. The speed of technology innovation is clearly accelerating. So in keeping with the venerable tradition of five-year plans, Jaap van der Meer will zoom in on the technologies and visions that will drive the translation industry in the early 21st century. In his presentation Jaap van der Meer will combine his own perspectives with insight from market leaders, language scientists and futurologists, as well as politics and business strategists. Not a crystal ball, rather meticulous analysis of present and future scenarios for the translation industry.
	Swaran Lata, the Director and head of the TDIL Programme in India will open Day 2 of the LRC conference with the keynote *India: a Global leader in the Multilingual Knowledge Economy.* An indigenous localisation industry, per-se, does not exist in India today. However, we predict a very bright future for India and the localisation industry. It is a necessity in a country where there is complexity in terms of 22 constitutionally recognized languages and many more languages which are prevalent in use. Our vision of Localisation goes far beyond mere translation and must be supported by parallel technology development initiatives in order to reach the all citizens of the country including those in disadvantaged areas.

Full conference programme viewable here

Who should attend

LRC conferences are aimed at industry and academia as well as governments, and international development agencies that would like to find out how internationalisation and localisation can help their endeavours.

The Centre for Next Generation Localisation (CNGL) Support LRC XV

We are very happy to announce that the Centre for Next Generation Localisation (CNGL), is supporting LRC XV and that all students, NGOs and Freelancers can avail of a special discounted registration fee of €100 for the full conference.

Registration For LRC XV Is Now Closed

All Proceeds of this event will be donated to the Rosetta Foundation

The Localisation Research Centre (LRC) provides a comprehensive information service to the localisation industry; conducts research and development in localisation and related areas, such as language engineering; produces a range of publications including Localisation Focus - the International Journal of Localisation; and oversees a number of education and training programs.