International Journal of Localisation
Localisation Focus–The International Journal of Localisation provides a forum for localisation professionals and researchers to discuss and present their localisation-related work, covering all aspects of this multi-disciplinary field, including software engineering and HCI, tools and technology development, cultural aspects, translation studies, human language technologies (including machine and machine assisted translation), project management, workflow and process automation, education and training, and details of new developments in the localisation industry. Proposed contributions are peer-reviewed thereby ensuring a high standard of published material.
Localisation Focus–The International Journal of Localisation is distributed worldwide to libraries and localisation professionals, including engineers, managers, trainers, linguists, researchers and students. Indexed on a number of databases, this journal affords contributors increased recognition for their work. Localisation-related articles, book reviews, perspectives, insights and correspondence are all welcome.
Beavers, Maple Leaves and Maple Trees - A Study of National Symbols on Localised and Domestic Websites
|Volume 5 Issue 3
|Author: Julie McDonough
Because a national symbol appeals to the sense of collective identity shared by the members of a nation, its use in localised
websites by companies from outside the nation merits reflection. In this paper, a case study of thirty of the largest American
corporations is used to explore how common it is for national symbols to be incorporated into websites localised for Canadian
users. The results are then compared to the use of national symbols on the websites of thirty of the largest Canadian corporations
to determine whether national symbols are adopted more frequently by domestic or international companies. The paper ends with
some reflections on the inclusion of national symbols within a localised website and the ambiguity of their meaning.
Keywords: localisation, collective identity, symbolism, national identity, website translation, adaptation, national symbols
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