Onlinetranslations.com
launches MicroTrans
September 21, 2001
--Onlinetranslations.com launches MicroTrans, to coincide with the
European Day of Languages 2001.
The European Day of Languages, which focuses on the languages used
throughout the EU in professional as well as in private life, serves as an
excellent reminder to all businesses that English is not the language of
choice for many of today's web users.
Research has proved that increasingly customers wish to buy products which
are sold to them in their own language rather than accepting English as
the
lingua franca of business. In fact, Forrester states that: "People
are three times more likely to purchase goods from sites in their own
language."
MicroTrans has been designed to provide a cost-effective localisation
solution for
companies wishing to break into new export markets or to increase their
visibility within existing ones.
The Microtrans package, which retails at Euros 3200 (+ VAT), adds value to
clients' existing web presence through the localisation of 6 priority web
pages into
four languages of your choice, web engineering of the translations into a
specially
designed export microsite and experienced project management.
"We discovered that many exporters are reluctant to commit valuable
resources to localising their web presence, without guaranteed success
within their chosen markets," Jennifer Walsh, Customer Services
Manager, commented. "MicroTrans is a unique, new service which will
allow companies to investigate potential international markets more
effectively."
New STAR product, downloadable for FREE
September
10, 2001 --New STAR product,
downloadable for FREE
The STAR Group, a leading software provider in language technology is now
offering free software on the internet.
STAR’s new product is called TRANSIT SATELLITE PE and is now freely
available for all to download by visiting the recently launched website
www.star-transit.com
PE stands for Personal Edition, the latest member of the Transit family of
translation editor/translation memory products.
"This is a great opportunity for all translation professionals to use
our technology free of charge“, states Executive Product Manager Ulrich
Schmidt.
Most interest is expected to come from translation agencies or other
customers drawing on a large international network of freelance
translators. From now on it will be possible for them to equip ALL
freelancers with professional, state-of-the-art translation technology at
the click of a button, and at no extra cost. The only outlay necessary is
for TRANSIT Professional, with which (internal) project managers prepare -
i.e. import and export - translation projects for freelance translators.
It comes into its own when time is short and new freelancers are signing
up but they don’t have the software. All they need to do is download
Transit Satellite PE from the Internet. This helps save a lot of time even
before the actual translation process has started.
