1st Annual ELECT LRC Best Global Website Award

ELECT, the European Localisation Exchange Centre, based in the Localisation Research Centre (LRC) at the University of Limerick announces the first ever award for the most innovative website in relation to multilingual and multicultural issues.  This award, sponsored by EURO RSCG Wnek Gosper Interaction, invites individuals who have designed and/or are operating a multi-lingual website to submit their work for consideration. Websites will be judged on a variety of different criteria by a panel of academic and industry experts.

The intertwining of the traditional localisation industry and new media publishing has led to the development of a wide range of new activities. These activities have allowed Europe to both maintain and enhance its position at the forefront of multilingual and multicultural digital publishing.  In recognition of both the innovative work being done to make websites globally competitive but locally relevant, and the importance of this still emerging digital market, ELECT is launching its Best Global Website award.  

Jesús Maroto, Localisation Director at Euro RSCG Interaction in London, UK, said:
"Euro RSCG Interaction is proud to announce its sponsorship of the ELECT Best Global Website Award. As a world leader in new media, cross-cultural online communications is core to our business. We aim to provide our clients with integrated business solutions that combine great creative thinking, insightful strategy, and cutting-edge technology. We apply our local expertise to successfully build our clients' businesses and brands across cultures and languages.  Compelling cross-cultural online communications are hard to sell and even harder to achieve. We are glad there is finally an award that recognises those who've succeeded and we are honoured to sponsor its first edition." 

“The European Union (EU) has recognised that localisation is core for the equal and inclusive digital world. Localisation makes the global information society possible,” said LRC Director Reinhard Schäler.  The LRC is proud to launch this award as part of the EU-funded ELECT project, which it runs in partnership with Bowne Global Solutions (BGS). We are particularly pleased with the enthusiasm and support shown by Europe's largest interactive marketing agency, Euro RSCG. This award will raise awareness of localisation by rewarding excellence. The winner will set standards and be recognised by experts and peers as the example to follow.”

CRITERIA:

In order to be considered for this award your website must:

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Cater for a minimum of 3 languages.

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Be regularly updated in all language areas.

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Show excellent quality at all levels (linguistic, content, design, usability, programming).

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Satisfy the culturally specific needs of the target markets.

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Make a good and/or distinctive use of new and emerging technologies.

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Be multi-browser compatible.

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And if the website sells a product all processes must be available in all target languages

The winner will receive an exclusive logo for their display and use.  They will also be invited to give an explanation of their website and techniques used on it at the LRC Localisation Conference 2003 (November 17-19), where they will be presented with their award and a commemorative plaque.

For more information, visit http://www.bestglobalwebsiteaward.com, email ElectAwards@ul.ie or telephone +353-61-202748.

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