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Programme
Day
1 - The
International Localisation Research Conference Day 2 - The
International Localisation Standards Convention
Day 3 - Multilinguality
in the Digital World
Please
note: This programme is subject to change
| Day
1
- Monday, 17th November 2003
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The
International Localisation Research Conference
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LRC
2003 will give researchers, active in
localisation related areas, an opportunity to exchange their views and
to discuss
localisation as an emerging field of academic research and study. The workshop
in the afternoon will allow members of the Localisation Teaching, Training and
Research Network (LttN) and other interested parties to discuss and plan
matters of common interest.
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08:30
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Registration
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09:00
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Welcome
Reinhard Schäler, LRC
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09:10
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Keynote
Address: Improving the Quality of Multilingual Digital
Content
Prof. David Lorge Parnas (University of
Limerick)
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10:00
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Coffee Break
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10:30
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Session
1: The perspective of the European Union Opportunities
for the European Digital Content Industry Erwin
Valentini, (European Commission)
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11:00
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The
ELECT LRC European Localisation Scholar Award
Presentation
by Finalists
Presentation of the ELECT
LRC European Localisation Scholar Award 2003, sponsored by
IBM by Erwin Valentini (European Commission),
Bill Kearney (IBM) and Reinhard Schäler (LRC)
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12:00
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Lunch Break
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| 13:00 |
Session 2:
The Industrial Perspective - from Localisation to R&D
Evolving an R&D Strategy from a Skilled
Localisation Base
Bill
Kearney, General Manager, Dublin Software Laboratory, IBM
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| 13:30 |
Unstructured
information management as related to localisation Brian
O'Donovan, Senior Development Manager, IBM Ireland
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14:00
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The
ELECT LRC Best Thesis Award
Presentation of the ELECT
LRC Best Thesis Award 2003, sponsored
by Symantec
by Erwin Valentini (European Commission), James Grealis (Symantec) and Reinhard Schäler
(LRC)
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14:25
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Break
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Robing
Room |
Board
Room |
| 14:30
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Session
3:
Localisation Teaching, Training and Research Network (LttN)
Workshop
Chair: Tim Altanero
Proposal
for action: Publications (1)
Production
of a Course Book (2)
International Journal of Localisation (IJL) (3)
Annual Reader (4)
Web
site
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Localization
Metrics Initiative - Informational Meeting Tim
Hussey (Macromedia's Director of Localization, LMI lead) Ulrich
Henes (President, Localization Institute)
The Localization Metrics
Initiative (LMI), initiated by the Localization Institute,is a
collaborative effort to define and collect client localization
metrics. Since the spring of 2003, companies like Cisco, eBay,
Documentum, Macromedia, Palm, Powerquest, PTC, Siebel, Sun, and
Veritas have been meeting on a regular basis to define and
collect localization business metrics.
This is your chance to find out
more about this initiative. The Localization Metrics Initiative
welcomes the participation of additional companies.
This session is aimed at
clients only.
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| 15:15
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Session 4: Localisation
Teaching, Training and Research Network (LttN) Workshop
Proposal
for action: Initiatives (1)
Exchange of (a) students and (b) lecturers (2)
Summer
School (3)
LOTS
Satellites (4)
Joint
research initiatives
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| 16:00 |
Close |
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Board
Room |
Robing
Room |
| 16:30 - 18:00
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LRC Industrial Advisory Board (members only) with a briefing by Erwin Valentini, European Commission
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GALA
Meeting (open to members and non-members) Shaping
the Industry A roundtable discussion by key industry players hosted by Eurotext Translations
To find out more about this meeting, and
to register to attend, please log on to: http://www.eurotexttranslations.com/gala/
before Monday 10th November
|
| 18:30
- 19:30 |
Joint
Reception - sponsored by LRC, GALA and Eurotext Translations |
| Day
2
- Tuesday, 18th November 2003
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The
International Localisation Standards Convention In
cooperation with The Institute of Localisation Professionals (TILP) |
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Following
on from the highly successful localisation standards workshop at Unicode 21, also organised by the LRC,
this
Convention will define the requirements from the users’ perspective,
present relevant standards initiatives and demonstrate their
implementation in real-world products. Participants will discuss the
issues with presenters in the final panel session and assess the LRC
proposal for the
Interoperability Standard Verification Initiative for Localisation.
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08:30
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Registration
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09:00
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Welcome
Reinhard Schäler, LRC
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09:05
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Keynote Address:
The Value of Open Standards in Localisation
Patrick Gannon, CEO OASIS, USA
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09:50
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The role of the Fédération
Internationale des Traducteurs (F.I.T.) Miriam Lee,
Secretary General 2002-2005, FIT
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10:05
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Break and Exhibition
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eContent Village
Meeting Place
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10:30
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Sessions
chaired by Dr. Alan Barrett, President of The Institute of
Localisation Professionals (TILP)
Session 1: Standards in the Digital World – the Localisers’ Perspective
Do localisers need
standards and if so, where are they most needed? Professionals
directly involved in localisation - translators, engineers and
managers – will answer this question and lay the foundations for
the discussion and professional exchange during this Convention.
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Localisation
Testing (Pat O'Suillivan, Principal Engineer, IBM)
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Translating
for Localisation (Nico van de Water, Professional
Translator)
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Localisation
Engineering (Enda McDonnell, Architect, Alchemy Software
Development)
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12:00
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Lunch, Exhibition and Product Demonstrations
 | eContent Village Meeting Place
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13:00
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Session 2: Standard Organisations – which Standards do
apply?
Surprisingly, the number of organisations
developing standards relevant for the localisation community is
growing – to the extent that it is sometimes difficult to see
which of these standards are really relevant and which ones are
not. During this session, the most significant standard
organisations and the standards they are working on will be
presented.
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Standards
for language resources, the ISO TC 37 perspective (Laurent
Romary, senior researcher at the Institut National de
Recherche en Informatique et Automatique (INRIA) and chair ISO
TC37)
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Translation
Process Automation – the Translation Web Services Standard (Peter
Reynolds, Manager Development Team, Bowne Global Solutions and
chair OASIS TC Trans-WS)
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 | XLIFF
– The XML based Standard for Localisation File Format (Tony
Jewtushenko, Principle Product Manager, Oracle and chair OASIS
TC XLIFF) |
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14:30
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Session 3: Digital Publishers and Service Providers– why apply
Standards?
Companies need good reasons for making their products compatible
with standards whose implementation requires costly development
time. Digital publishers and service providers who have decided to
implement localisation standards in their services and products
will tell us why it makes financial sense for them to do so.
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Localisation
Standards – The Tools Developer’s Perspective (Achim
Herrmann, Managing Director, PASS GmbH)
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XLIFF
in Oracle (Tony Jewtushenko,
Principle Product Manager, Oracle)
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 | Localisation
Standards – a Competitive Advantage? (Damian
Scattergood, Managing Director, Star Technology Solutions) |
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16:00
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Break and Exhibition
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eContent Village
Meeting Place
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16:30
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Session 4: The Standards Panel
Participants
will discuss the issues with presenters in the final panel session
and assess the LRC proposal for The Interoperability
Standard Verification Initiative for Localisation.
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LRC
proposal for The Interoperability Standard Verification
Initiative for Localisation
(Ray Hudson, Arax Luxembourg)
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Panel discussion
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17:30
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Close
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19:00 – 22:00
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Social Event
- sponsored by TILP, GALA Eurotext Translations and the Symbio
Group Reception and Dinner in The Gallery of Writers, Dublin Writers Museum
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| Day
3
- Wednesday, 19th November 2003
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Multilinguality
in the Digital World |
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The
digital world is multilingual. But many digital publishers are still
trying to find the most efficient way to make their products talk the
language of their customers in the global market place. During the final
day of LRC 2003, publishers and service providers working with a variety
of digital media will share with conference participants how they manage
to meet the challenges of the multilingual digital world.
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08:30
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Registration
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09:00
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Welcome
Arthur Cater (UCD) and Reinhard Schäler, LRC
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09:05
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Keynote
Address: Silk Road 2003 - Understanding China in a Globalizing
World
Joseph
Hsu, CEO, Symbio Systems Chair: Paul McBride
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09:45
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Session 1: Translating and Adapting Digital Material –
Approaches and Infrastructure Chair: John Malone (TBC)
Where does one start when trying to find out how to translate and adapt
digital material to the requirements of users and clients speaking
different languages, living in different countries and coming from
a different cultural background? This session will provide an
overview of the approaches and the infrastructure available.
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Challenges of cross-cultural advertising (Mario
De Bortoli, Jesús Maroto, Euro RSCG)
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 | Many
Voices, One World – Many Languages, One System (Karl
Kathuria, Operations Manager, World Service New Media and Alexi
Paspalas, Technology Development Manager, BBC World Service) |
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10:45
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Break and Exhibition
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eContent Village
Meeting Place
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11:00
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The
ELECT LRC Best Global Website Award sponsored by Euro RSCG
Announcement of the winner and
presentation
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11:30
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Session 2: Digital Content Localisation Case Studies
Two
digital content developers and two world-leading localisation
service providers will present case studies of localisation
projects, which clearly extend beyond well-established
localisation practices. Chair:
Seamus Gallen
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Integration
of Content Development with the Localization Process (Gráinne
Maycock, Country Manager for Ireland, Moravia Worldwide and
Tina Smith, Operations
Manager, Axiom Creative Consulting, Inc.) |
 | Translation
on Demand (Ken
Rother, Chief Information Officer, Bowne Global Solutions,
USA) |
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12:40
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Lunch, Exhibition and Product Demonstrations
 | eContent Village Meeting Place
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13:40
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ELECT – The European Localisation
Exchange Centre
This
Session will highlight the achievements of ELECT, amongst them the
ELECT Online Web Portal, the ultimate resource for information on
localisation, and the Localisation Technology Laboratory and
Showcase (LOTS).
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14:00
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Session 3: Localisation Asia Chair: Liam Cronin
After
Europe, Asia is going to be the second region of the world where
access to ICT will become significantly easier through
localisation. Companies in Asia are already providing services to
US and European customers, localising their digital content not
only into Asian but also into European languages. Experts on the
localisation scene in Asia will share their knowledge on how to
set up and operate a successful operation in Asia.
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Challenges
and Solutions for Managing Projects in China (Eddie Fong, CFO, Symbio, USA)
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Localisation
in India (Om Vikas, Senior
Director & Head TDIL Mission, Ministry of Communication &
Information Technology, India)
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15:00
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Break and Exhibition
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eContent Village
Meeting Place
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15:15
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Keynote Address: Diversifying Learning for a Digital World Keynote Address: Diversifying Learning for a Digital World Seymour Papert, Media Lab Europe and MIT (USA) Chair: Brian O'Donovan (TBC)
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16:00
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Session 4: Creating the Multilingual Digital World Chair: David MacDonald
Everybody agrees that the digital world has
to be multilingual. But – how can this be achieved? In this
session, those who have successfully created multilingual digital
material for a variety of purposes share their recipe for success
with conference participants.
 | Rage Against the Content Management Machine (Don
dePalma, Common Sense Advisory, Inc.) |
 | Technology
Driven Solutions Evolving with New Standards (Stephen
Flinter, Architect, Connect Global Solutions)
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 | How
Microsoft Ireland Home and Entertainment Division build customer
feedback into localised products (Liam Cronin, Manager Digital
Imaging and Home Publishing Group, Microsoft)
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17:30
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Close
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In cooperation with:

European Localisation Exchange Centre

European Union eContent Programme

Dept.Computer Science, University College Dublin
Supported
by:

Globalization and Localization Association

 ClientSideNews

Multilingual Computing
 The Localization Institute

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