LRC 2003
The Multilingual Digital World:

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Conference and Industry Showcase
17-19 November 2003
O'Reilly Hall, 
University College Dublin

Programme

Day 1 - The International Localisation Research Conference
Day 2 - The International Localisation Standards Convention
Day 3 - Multilinguality in the Digital World 

Please note: This programme is subject to change

Day 1 - Monday, 17th November 2003

The International Localisation Research Conference  

LRC 2003 will give researchers, active in localisation related areas, an opportunity to exchange their views and to discuss localisation as an emerging field of academic research and study. The workshop in the afternoon will allow members of the Localisation Teaching, Training and Research Network (LttN) and other interested parties to discuss and plan matters of common interest.

08:30 Registration
09:00 Welcome
Reinhard Schäler, LRC
09:10

Keynote Address: Improving the Quality of Multilingual Digital Content
Prof. David Lorge Parnas (University of Limerick)

10:00 Coffee Break
10:30 Session 1: The perspective of the European Union
Opportunities for the European Digital Content Industry

Erwin Valentini, (European Commission)
11:00 The ELECT LRC European Localisation Scholar Award Presentation by Finalists Presentation of the ELECT LRC European Localisation Scholar Award 2003, sponsored by IBM
by Erwin Valentini (European Commission), Bill Kearney (IBM) and Reinhard Schäler (LRC)
12:00 Lunch Break
13:00 Session 2: The Industrial Perspective - from Localisation to R&D


Evolving an R&D Strategy from a Skilled Localisation Base

Bill Kearney, General Manager, Dublin Software Laboratory, IBM
13:30 Unstructured information management as related to localisation
Brian O'Donovan, Senior Development Manager, IBM Ireland
14:00 The ELECT LRC Best Thesis Award

Presentation of the ELECT LRC Best Thesis Award 2003, sponsored by Symantec
by Erwin Valentini (European Commission), James Grealis (Symantec) and Reinhard Schäler (LRC)

14:25 Break
  Robing Room Board Room
14:30   Session 3: Localisation Teaching, Training and Research Network (LttN) Workshop
Chair: Tim Altanero
Proposal for action: Publications
(1)    
Production of a Course Book

(2)     International Journal of Localisation (IJL)
(3)     Annual Reader

(4)    
Web site  

 

Localization Metrics Initiative - Informational Meeting
Tim Hussey (Macromedia's Director of Localization, LMI lead)
Ulrich Henes (President, Localization Institute)
 

The Localization Metrics Initiative (LMI), initiated by the Localization Institute,is a collaborative effort to define and collect client localization metrics. Since the spring of 2003, companies like Cisco, eBay, Documentum, Macromedia, Palm, Powerquest, PTC, Siebel, Sun, and Veritas have been meeting on a regular basis to define and collect localization business metrics. 

This is your chance to find out more about this initiative. The Localization Metrics Initiative welcomes the participation of additional companies. 

This session is aimed at clients only.

15:15  Session 4: Localisation Teaching, Training and Research Network (LttN) Workshop Proposal for action: Initiatives
(1)     Exchange of (a) students and (b) lecturers

(2)     Summer School
(3)     LOTS Satellites
(4)     Joint research initiatives
16:00 Close
  Board Room Robing Room
16:30 - 18:00  

LRC Industrial Advisory Board
(members only)
with a briefing by Erwin Valentini, European Commission  

GALA Meeting
(open to members and non-members)
Shaping the Industry
A roundtable discussion by key industry players hosted by Eurotext Translations  

To find out more about this meeting, and to register to attend, please log on to: http://www.eurotexttranslations.com/gala/ before Monday 10th November

18:30 - 19:30

Joint Reception - sponsored by LRC, GALA and Eurotext Translations


 

 

Day 2 - Tuesday, 18th November 2003

The International Localisation Standards Convention
In cooperation with The Institute of Localisation Professionals (TILP)

Following on from the highly successful localisation standards workshop at Unicode 21, also organised by the LRC, this Convention will define the requirements from the users’ perspective, present relevant standards initiatives and demonstrate their implementation in real-world products. Participants will discuss the issues with presenters in the final panel session and assess the LRC proposal for the Interoperability Standard Verification Initiative for Localisation.

08:30 Registration
09:00 Welcome
Reinhard Schäler, LRC
09:05 Keynote Address: The Value of Open Standards in Localisation
Patrick Gannon, CEO OASIS, USA
09:50 The role of the Fédération Internationale des Traducteurs (F.I.T.)
Miriam Lee, Secretary General 2002-2005, FIT
10:05 Break and Exhibition
bullet eContent Village Meeting Place
10:30 Sessions chaired by Dr. Alan Barrett, President of The Institute of Localisation Professionals (TILP) Session 1: Standards in the Digital World – the Localisers’ Perspective Do localisers need standards and if so, where are they most needed? Professionals directly involved in localisation - translators, engineers and managers – will answer this question and lay the foundations for the discussion and professional exchange during this Convention.  
bullet Localisation Testing (Pat O'Suillivan, Principal Engineer, IBM)
bullet Translating for Localisation (Nico van de Water, Professional Translator)
bullet Localisation Engineering (Enda McDonnell, Architect, Alchemy Software Development)
12:00 Lunch, Exhibition and Product Demonstrations
bulleteContent Village Meeting Place
13:00 Session 2: Standard Organisations – which Standards do apply? Surprisingly, the number of organisations developing standards relevant for the localisation community is growing – to the extent that it is sometimes difficult to see which of these standards are really relevant and which ones are not. During this session, the most significant standard organisations and the standards they are working on will be presented.  
bullet Standards for language resources, the ISO TC 37 perspective (Laurent Romary, senior researcher at the Institut National de Recherche en Informatique et Automatique (INRIA) and chair ISO TC37)
bullet Translation Process Automation – the Translation Web Services Standard (Peter Reynolds, Manager Development Team, Bowne Global Solutions and chair OASIS TC Trans-WS)
bulletXLIFF – The XML based Standard for Localisation File Format (Tony Jewtushenko, Principle Product Manager, Oracle and chair OASIS TC XLIFF)
14:30 Session 3: Digital Publishers and Service Providerswhy apply Standards? Companies need good reasons for making their products compatible with standards whose implementation requires costly development time. Digital publishers and service providers who have decided to implement localisation standards in their services and products will tell us why it makes financial sense for them to do so.
bullet Localisation Standards – The Tools Developer’s Perspective (Achim Herrmann, Managing Director, PASS GmbH)
bullet XLIFF in Oracle (Tony Jewtushenko, Principle Product Manager, Oracle)
bulletLocalisation Standards – a Competitive Advantage? (Damian Scattergood, Managing Director, Star Technology Solutions)
16:00 Break and Exhibition
bullet eContent Village Meeting Place
16:30 Session 4: The Standards Panel Participants will discuss the issues with presenters in the final panel session and assess the LRC proposal for The Interoperability Standard Verification Initiative for Localisation.  
bullet LRC proposal for The Interoperability Standard Verification Initiative for Localisation (Ray Hudson, Arax Luxembourg)
bullet Panel discussion
17:30 Close

19:00 – 22:00

Social Event - sponsored by TILP, GALA Eurotext Translations and the Symbio Group
Reception and Dinner in The Gallery of Writers, Dublin Writers Museum

 

 

Day 3 - Wednesday, 19th November 2003

Multilinguality in the Digital World 

The digital world is multilingual. But many digital publishers are still trying to find the most efficient way to make their products talk the language of their customers in the global market place. During the final day of LRC 2003, publishers and service providers working with a variety of digital media will share with conference participants how they manage to meet the challenges of the multilingual digital world.

08:30 Registration
09:00 Welcome
Arthur Cater (UCD) and Reinhard Schäler, LRC
09:05 Keynote Address: Silk Road 2003 - Understanding China in a Globalizing World
Joseph Hsu, CEO, Symbio Systems
Chair: Paul McBride
09:45 Session 1: Translating and Adapting Digital Material – Approaches and Infrastructure
Chair: John Malone (TBC)
Where does one start when trying to find out how to translate and adapt digital material to the requirements of users and clients speaking different languages, living in different countries and coming from a different cultural background? This session will provide an overview of the approaches and the infrastructure available.  
bullet Challenges of cross-cultural advertising (Mario De Bortoli, Jesús Maroto, Euro RSCG)  
bulletMany Voices, One World – Many Languages, One System (Karl Kathuria, Operations Manager, World Service New Media and Alexi Paspalas, Technology Development Manager, BBC World Service)
10:45 Break and Exhibition
bullet eContent Village Meeting Place
11:00

The ELECT LRC Best Global Website Award sponsored by Euro RSCG
Announcement of the winner and presentation

11:30 Session 2: Digital Content Localisation Case Studies

Two digital content developers and two world-leading localisation service providers will present case studies of localisation projects, which clearly extend beyond well-established localisation practices.
Chair: Seamus Gallen


bullet Integration of Content Development with the Localization Process (Gráinne Maycock, Country Manager for Ireland, Moravia Worldwide and Tina Smith, Operations Manager, Axiom Creative Consulting, Inc.)
bulletTranslation on Demand (Ken Rother, Chief Information Officer, Bowne Global Solutions, USA)

12:40 Lunch, Exhibition and Product Demonstrations
bulleteContent Village Meeting Place  
13:40

ELECT – The European Localisation Exchange Centre

This Session will highlight the achievements of ELECT, amongst them the ELECT Online Web Portal, the ultimate resource for information on localisation, and the Localisation Technology Laboratory and Showcase (LOTS).
14:00 Session 3: Localisation Asia
Chair: Liam Cronin

After Europe, Asia is going to be the second region of the world where access to ICT will become significantly easier through localisation. Companies in Asia are already providing services to US and European customers, localising their digital content not only into Asian but also into European languages. Experts on the localisation scene in Asia will share their knowledge on how to set up and operate a successful operation in Asia.

bullet Challenges and Solutions for Managing Projects in China (Eddie Fong, CFO, Symbio, USA)
bullet Localisation in India (Om Vikas, Senior Director & Head TDIL Mission, Ministry of Communication & Information Technology, India)
15:00 Break and Exhibition
bullet eContent Village Meeting Place
15:15 Keynote Address: Diversifying Learning for a Digital World
Keynote Address: Diversifying Learning for a Digital World
Seymour Papert, Media Lab Europe and MIT (USA)
Chair: Brian O'Donovan (TBC)
16:00 Session 4: Creating the Multilingual Digital World
Chair: David MacDonald

Everybody agrees that the digital world has to be multilingual. But – how can this be achieved? In this session, those who have successfully created multilingual digital material for a variety of purposes share their recipe for success with conference participants.

bulletRage Against the Content Management Machine (Don dePalma, Common Sense Advisory, Inc.)
bulletTechnology Driven Solutions Evolving with New Standards (Stephen Flinter, Architect, Connect Global Solutions)
bulletHow Microsoft Ireland Home and Entertainment Division build customer feedback into localised products (Liam Cronin, Manager Digital Imaging and Home Publishing Group, Microsoft) 
17:30 Close

In cooperation with:


European Localisation Exchange Centre


European Union eContent Programme


Dept.Computer Science, University College Dublin

Supported by:


Globalization and Localization Association





ClientSideNews


Multilingual Computing


The Localization Institute

 
© Copyright 2007 Localisation Research Centre (LRC). All rights reserved.