Dr. Thomas Arend of Google
Dr Thomas Arend of Google will provide the first keynote
presentation of the LRC XII Localisation Research Forum.
Google's mission is to organize the world's information
and make it universally accessible and useful.As a first step to
fulfilling that mission, Google's founders Larry Page and Sergey Brin
developed a new approach to online search that took root in a Stanford
University dorm room and quickly spread to information seekers around the
globe. Google is now widely recognized as the world's largest search
engine -- an easy-to-use free service that usually returns relevant
results in a fraction of a second.
"The Web Globalization Report Card ― now in
its fourth edition ― rates how successfully companies develop Web
sites for international markets. we look at things such as number of
languages offered, depth of localization, global consistency, and global
navigation. [...] Google has become a regular in the number one spot. But
it's not just because of its 100+ language search interface. It is the
rapid localization of the many Google software applications that has kept
this company on top."
This talk explains how Google manages to be so successful
in localizing products and services. The speaker will share some insight
into the Google way of internationalizing and localizing web applications
and next generation desktop solutions: using and propagating open
standards, creating best-practices for the industry, integrating
professional translation and a community-based approach, Google
localization technology, combining human and machine translation,
empowering the web community, etc.
How could Google share knowledge and tools to empower web
users and to make contents and applications universally accessible? Join
Google's innovative search technologies connect millions
of people around the world with information every day. Founded in 1998 by
Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top
web property in all major global markets. Google's targeted advertising
program provides businesses of all sizes with measurable results, while
enhancing the overall web experience for users. Google is headquartered in
Silicon Valley with offices throughout the Americas, Europe and Asia.
About Dr Thomas Arend
Dr. Thomas Arend was born 1969 in Germany. From 1990-1995
he studied Mathematics, Physics and Computer Science at the Technical
University in Berlin/Germany with an awarded scholarship of
Friedrich-Ebert-Foundation. In 1995 he earned his masters degree in
complex analysis. During his studies he started his career as Software
Engineer and project lead with IBM. He joined SAP in the year 1995 in the
role of Product Manager and lead for international projects and global
product design. In 1999 he became Senior Product Manager for SAP's new
Development Platform. He led a team of international Engineers and Product
Managers and managed global projects with international clients. In 2001
he took over responsibility for SAP's Mobile Technology platform which
resulted in the presentation of the world's first business application for
Microsoft's Tablet PC platform. Thomas has been speaker at conferences and
project lead for strategic customer projects in many different countries.
He earned his PhD degree in the field of Artificial Intelligence and
Human-Computer Interaction in 2003 in Berlin.
As a next step of his professional career, he was invited to work in the
office of the CEO to support Henning Kagermann and SAP's executive
management team as strategic business consultant from 2004 to 2006.
Thomas joined Google in Feb 2006. He is responsible for enabling the
company to localize all products and services effectively and in native
quality for a global market.