Gerber, a well-known food company, made a big mistake when they began to market their baby food in Africa. The label on the food packaging, the same as that used in the USA, displayed a picture of a Caucasian Baby.  

The problem arises from the fact that in Africa the majority of people cannot read. As a result, it is common practise for companies to put a picture on the label that clearly illustrates what is inside the packaging.