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Localisation Faux Pas (Archive)
January 2003 |
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A company named 'General Motors' was very successful in marketing its automobile, the Nova, in the United States. When they decided to export their product south of the border however, they were baffled when the car sold very, very slowly. Finally, someone let them in on the secret. In Spanish, "No va" is an entire sentence that means: "It does not go." After the company established why it was not selling any cars, it renamed the car the Caribe in its Spanish markets. (Adapted from: RopesEnd: "Lost in Translation in Spanish" - http://www.ropesend.com/ropesend_translations/lost_tl/tl1004.html) |
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