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July 2003

Kentucky Fried Chicken enjoyed enormous success in the US with their slogan: "It's finger-licking good!" When the company used its famous slogan in Iran however, it came out as "It's so good you will eat your fingers!" in Farsi.

In China too, the same catch phrase was interpreted as "eat your fingers off!"

(Adapted from: Hoecklin, Lisa, Managing Cultural Differences:Strategies for Competitive Advantage. Addison-Wesley Publishers, 1995.)

 
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