Parker Pen decided to try
marketing their range of ball-point pens in Mexico. Their advertisements
were supposed to read as follows:
"It won't leak in your pocket and embarrass you."
However, the
company ran into difficulties because they
thought that the Spanish word "embarazar" meant to embarrass. As
a result of this mistake, the advertisement was actually translated as: "It
won't leak in your pocket and make you
pregnant."
(Adapted from: Aspy P.
Palia,
Marketing Blunders, http://www.cba.hawaii.edu/aspy/MB5009mb.htm#Parker%20Pen)