Home About LRC LRC News Resources

Localisation Faux Pas (Archive)

horizontal rule

September 2003

Parker Pen decided to try marketing their range of ball-point pens in Mexico. Their advertisements were supposed to read as follows: "It won't leak in your pocket and embarrass you." 

However, the company ran into difficulties because they thought that the Spanish word "embarazar" meant to embarrass. As a result of this mistake, the advertisement was actually translated as: "It won't leak in your pocket and make you pregnant."

(Adapted from: Aspy P. Palia, Marketing Blunders, http://www.cba.hawaii.edu/aspy/MB5009mb.htm#Parker%20Pen)

 
© Copyright 2007 Localisation Research Centre (LRC). All rights reserved.