 |
    |
|
Localisation Faux Pas (Archive)
January 2004 |
|
|
Japan's Olfa Corporation was not very successful when it began to sell knives in the United States. The problem was that the packaging contained a warning, which read: "Caution: Blade extremely sharp. Keep out of children." This well-intended message did not inspire many people to buy the product! (Adapted from: Global TradeSource, "Don't Let Your Global Marketing Efforts Get Distorted in the Translation". http://www.globetrade.com/generic.html?pid=3) |
|
