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Localisation Faux Pas (Archive)
March 2004 |
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A line of Thom McAnn sandals caused a riot in Bangladesh. The melee resulted in the death of one person, while over fifty others were wounded. Fundamentalist Muslims demonstrated because the logo on the sandals resembled the Arabic characters for Allah or “God” in Arabic. The logo was intended to be a stylish drawing of three bells, but as a result of the trouble it caused, the government banned the sale of the sandals. (Adapted from: Lost in Translation in Arabic and the Middle East http://www.ropesend.com/ropesend_translations/lost_tl/tl1009.html) |
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