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Localisation Faux Pas (Archive)
May 2004 |
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When Proctor & Gamble started to market their "Camay Soap" in Japan, the company tried to use a television commercial, which had been popular in Europe. The commercial showed a woman bathing. During the course of the commercial, her husband entered the bathroom and gave her an affectionate touch. The Japanese considered this commercial an invasion of privacy, displaying inappropriate behaviour and found it to be in very poor taste. The offensive commercial was soon edited. (Adapted from: Cultural Misunderstandings, The College of St. Scholastica http://www.css.edu/users/dswenson/web/335ARTIC/CULTCOMM.HTM) |
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