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Localisation Faux Pas (Archive)
October 2004 |
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The multinational fast-food chain, McDonalds, received many complaints from local authorities in Mexico back in 1988 when it displayed the Mexican national flag on the placemats in its restaurants to commemorate the national Flag Day. The Mexicans were highly offended by this gesture. The did not want grease and ketchup defacing their national emblem and as a result, they quickly confiscated the placemats. (Adapted from: "How to Localize Products for Success in a Foreign Market", A Publication of Silk Road Communications, L.L.C. - http://www.silkrc.com/XPublications/LocalProd.excerpt.pdf |
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