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Localisation Faux Pas (Archive)

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December 2005

Translations can sometimes embarass company marketing departments.

Volkswagen named the sedan version of the Golf the Jetta. However, the letter 'J' does not exist in the Italian alphabet, so 'Jetta' is pronounced as 'Ietta', which means 'Misfortune'...

(Adapted from: http://www.i18nguy.com/translations.html)
 
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