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Localisation Faux Pas (Archive)
June 2005 |
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| What's in a name? Ford had a series of problems marketing its cars internationally. Its low cost truck the Fiera meant "ugly old woman" in Spanish. It's Caliente in Mexico was found to be slang for "streetwalker". The name Pinto was discovered to be Portuguese slang for "a small male appendage". Ford removed the nameplates and substituted the name, Corcel, which means horse". (Adapted from: "Cultural Misunderstandings" by The College of St. Scholastica - http://www.css.edu/users/dswenson/web/335ARTIC/CULTCOMM.HTM and http://www.anecdotage.com. |
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