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Localisation Faux Pas (Archive)
May 2005 |
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| Putting Your Foot In It: Nike made a television ad promoting its shoes; with people from different countries saying "Just do it" in their native language. Too late Nike found out that a Samburu African tribesman was really saying, "I don't want these, give me big shoes". (Adapted from: "Cultural Misunderstandings" by The College of St. Scholastica - http://www.css.edu/users/dswenson/web/335ARTIC/CULTCOMM.HTM and http://www.anecdotage.com.) |
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