Presentations LRC Conference 2003

Presentations

LRC 2003 The Multilingual Digital World:
Conference and Industry Showcase
17-19 November 2003
O'Reilly Hall,
University College Dublin

Day 1 - The International Localisation Research Conference
Day 2 - The International Localisation Standards Convention
Day 3 - Multilinguality in the Digital World

Day 1 - Monday, 17^thNovember 2003
The International Localisation Research Conference

Keynote Address: Improving the Quality of Multilingual Digital Content Prof. David Lorge Parnas (University of Limerick)
Session 1: The perspective of the European Union Opportunities for the European Digital Content Industry Erwin Valentini, (European Commission)
Presentation of the ELECT LRC European Localisation Scholar Award 2003, sponsored by IBM by Erwin Valentini (European Commission), Bill Kearney (IBM) and Reinhard Schäler (LRC) Presentation by Winner (Aoife O'Gorman)
Session 2: The Industrial Perspective - from Localisation to R&D Evolving an R&D Strategy from a Skilled Localisation Base Bill Kearney, General Manager, Dublin Software Laboratory, IBM
Unstructured information management as related to localisation Brian O'Donovan, Senior Development Manager, IBM Ireland
Presentation of the ELECT LRC Best Thesis Award 2003, sponsored by Symantec by Erwin Valentini (European Commission), James Grealis (Symantec) and Reinhard Schäler (LRC) Presentation by Winner (Francie Gow)
Session 3: Localisation Teaching, Training and Research Network (LttN) Workshop Proposal for action: Publications (1) Production of a Course Book (2) International Journal of Localisation (IJL) (3) Annual Reader (4) Web site	Localization Metrics Initiative - Informational Meeting Tim Hussey (Macromedia's Director of Localization, LMI lead) Ulrich Henes (President, Localization Institute) The Localization Metrics Initiative (LMI), initiated by the Localization Institute,is a collaborative effort to define and collect client localization metrics. Since the spring of 2003, companies like Cisco, eBay, Documentum, Macromedia, Palm, Powerquest, PTC, Siebel, Sun, and Veritas have been meeting on a regular basis to define and collect localization business metrics. This is your chance to find out more about this initiative. The Localization Metrics Initiative welcomes the participation of additional companies. This session is aimed at clients only.
Session 4: Localisation Teaching, Training and Research Network (LttN) Workshop Proposal for action: Initiatives (1) Exchange of (a) students and (b) lecturers (2) Summer School (3) LOTS Satellites (4) Joint research initiatives

Day 2 - Tuesday, 18^thNovember 2003
The International Localisation Standards Convention
In cooperation with The Institute of Localisation Professionals (TILP)

Keynote Address: The Value of Open Standards in Localisation
Patrick Gannon, CEO OASIS, USA

The role of the Fédération Internationale des Traducteurs (F.I.T.)
Miriam Lee, Secretary General 2002-2005, FIT

Session 1: Standards in the Digital World – the Localisers’ Perspective

	Localisation Testing (Maria Hyland, IBM - needs FREELANCE)
	Translating for Localisation (Nico van de Water, Professional Translator)
	Localisation Engineering (Enda McDonnell, Architect, Alchemy Software Development)

Session 2: Standard Organisations – which Standards do apply?

	Standards for language resources, the ISO TC 37 perspective (Laurent Romary, senior researcher at the Institut National de Recherche en Informatique et Automatique (INRIA) and chair ISO TC37)
	Translation Process Automation – the Translation Web Services Standard (Peter Reynolds, Manager Development Team, Bowne Global Solutions and chair OASIS TC Trans-WS)
	XLIFF – The XML based Standard for Localisation File Format (Tony Jewtushenko, Principle Product Manager, Oracle and chair OASIS TC XLIFF)

Session 3: Digital Publishers and Service Providers – why apply Standards?

	Localisation Standards – The Tools Developer’s Perspective (Achim Herrmann, Managing Director, PASS GmbH)
	XLIFF in Oracle
	Localisation Standards – a Competitive Advantage? (Damian Scattergood, Managing Director, Star Technology Solutions)

Session 4: The Standards Panel

	LRC proposal for The Interoperability Standard Verification Initiative for Localisation (Ray Hudson, Arax Luxembourg)
	Panel discussion

Day 3 - Wednesday, 19^thNovember 2003
Multilinguality in the Digital World

Keynote Address: Silk Road 2003 - Understanding China in a Globalizing World
Joseph Hsu, CEO, Symbio Systems

Session 1: Translating and Adapting Digital Material – Approaches and Infrastructure

	Challenges of cross-cultural advertising (Mario De Bortoli, Jesús Maroto, Euro RSCG)
	Many Voices, One World – Many Languages, One System (Karl Kathuria, Operations Manager, World Service New Media and Alexi Paspalas, Technology Development Manager, BBC World Service)

The ELECT LRC Best Global Website Award sponsored by Euro RSCG
Announcement of the winner and presentation

Session 2: Digital Content Localisation Case Studies

	Integration of Content Development with the Localization Process (Gráinne Maycock, Country Manager for Ireland, Moravia Worldwide and Tina Smith, Operations Manager, Axiom Creative Consulting, Inc.)
	Translation on Demand (Ken Rother, Chief Information Officer, Bowne Global Solutions, USA)

ELECT – The European Localisation Exchange Centre

Session 3: Localisation Asia

Challenges and Solutions for Managing Projects in China Eddie Fong, CFO, Symbio, USA)

Keynote Address: Diversifying Learning for a Digital World
Seymour Papert, Media Lab Europe and MIT (USA)

Session 4:Creating the Multilingual Digital World

	Rage Against the Content Management Machine (Don dePalma, Common Sense Advisory, Inc.)
	Technology Driven Solutions Evolving with New Standards (Stephen Flinter, Architect, Connect Global Solutions)
	How Microsoft Ireland Home and Entertainment Division build customer feedback into localised products (Liam Cronin, Manager Digital Imaging and Home Publishing Group, Microsoft)