18th Annual LRC Internationalisation & Localisation Conference
23-25 September 2013
Castletroy Park Hotel
The 18th Annual Internationalisation and Localisation Conference organised by the Localisation Research Centre (LRC) will take place over three days from 23-25 September 2013 at the Carlton Castletroy Park Hotel in Limerick, Ireland.
The theme for the conference is New Horizons and the event will look at how commercial, government, educational, and civil society sectors all require access to language services. While some of their requirements can be different, there are many overlaps. LRC X8, for the first time, will bring these four sectors together getting them out of their silos and opening up new horizons.
View some of the conference presentations
- Andrzej Zydroń, XTM International - Understanding TIPP and XLIFF:doc (Watch on Youtube)
- David Filip, Localisation Research Centre CNGL - XLIFF 2.0 Overview (Watch on Youtube)
- Andy Way, Sergio Penkale & Christian Arno, Lingo 24 Coach: Consolidating the localisation industry through technology (Watch on Youtube)
- Emma Keane, Symantec - Terminology Management and SEO - Challenges and Opportunities in a Globally Distributed and Outsourced World
- Veronica Carioni & Victor Coutin, Vistaprint - Europeanising an American Website: Designing an agile content localisation framework for the web and Advertising (Watch on Youtube)
- Isabelle Weiss, Alpha CRC - Fit for Purpose
- William P. Rivers, Joint National Committee for Languages - Is Government the Guardian of the 'Long Tail'?
- Pat Hall, Language Technology Kendra - Technology saves Languages
Keynote - "The Global Game"
The LRC is very happy to announce that Jack Shulman, Global Director of Information Design and Development, Sony Computer Entertainment, will be giving a keynote talk at the LRC X8 conference. His keynote will be entitled "The Global Game".
As PlayStation products reach deeper into global markets in an era of increasing competitive intensity, demand is ramping to meet diverse consumer preferences at an increasingly personalized level.
This demand is requiring a new level of personal performance within product localization teams. The scope of this requirement includes enhanced insight into one’s self and one’s performance as a driver of empathic understanding of global consumers, and improved team performance.
In this way, the play between the personal and the global has become a sensitive variable governing the success of PlayStation product localization efforts, and competence at this “game” has become a key strategic corporate asset.
Making use of the gaming metaphor, and applying recent insights in the psychology of motivation, cognitive science and neurology, this talk takes a look at the link between personal insight and competition in a global arena.
About Jack Shulman
Jack Shulman is one of the earliest employees in Sony’s PlayStation business, having joined Sony Computer Entertainment in 1994. Currently, he is Global Director of Information Design and Development, a unit of Tokyo R&D.
Prior to joining Sony, Mr. Shulman was a management consultant in business, technical and consumer communications within public and private sector organizations in education, finance and software development.
Mr. Shulman studied philosophy at UC Berkeley and holds an MBA from Oxford University
The Globalization and Localization Association (GALA) is the worldwide voice for the language industry and a resource for the language business. The association supports its members and the language industry by creating communities, championing standards, sharing knowledge, and advancing technology. GALA is the world’s largest localization trade association with nearly 350 members.
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Science Foundation Ireland (SFI) invests in academic researchers and research teams who are most likely to generate new knowledge, leading edge technologies and competitive enterprises in the fields of science and engineering
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